FORM Arcosanti Festival Rebrand
Subject: Transmedia Branding
Instructor: Brad Bartlett
Year: Spring 2018
FORM is a creative retreat & music festival held in the desert eco-city of Arcosanti, AZ. Immersed in otherworldly architecture, FORM participants experience 3 days & nights of live music, talks/panels, workshops, experiential art, and more.
Every participant is curated from application submissions, making each attendee provide a unique perspective to the overall living system that is FORM Arcosanti.
This identity was inspired by the idea of a system – a microcosm of individuals which create a whole. The visual concept of a “nucleus” is the foundation of this identity, but is originally inspired by the name of the main stage of the festival.
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